80.lv
brand identity
toolkit

August 2019

Welcome to the best
game design
community

This toolkit is your one-stop shop with everything you need to start creating as 80.lv. Take a look around, get to know us, play with our graphic elements and try our voice on for size. 

Our purpose

Creating a place for professional game developers

brand concept

Gaming, computers, graphics universal way of communication.

Top 10 Games That We
Absolutely Love

And can't stop talking about

Part 1

visual identity

Logo

The 80lv logo is built from a series of geometrical shapes ― an homage to vintage games. 

Logo variations

We created four stylistic logo vatiations, which can be used in different context. 

Clear space

Making sure people can read our logo is key. In order to maintain the integrity of the mark please maintain a minimum clear space around the logo equal to the width
of the capital L letter.

Logo with icon

It's possible to use the logo together with any kind of icons. Don't forget to leave some clear space to keep the icon and the logo separate.

The logo can be remixed with
different styles like this:
The logo can also be locked up together with the tagline:
game design
resource

color

Our colors are contrast. They give a bright feel to our products and communciations. Our main color is mindaro. Our secondary colors are xbox green and light moss green. Our accent colors are indigo and lavender ice. It’s important to maintain consistency of color across applications so please use the color formulas listed or better yet download the swatch palette. 

mindaro
HEX
EBF590
RGB
235 245 144
PMS
2295U
lightmass green
HEX
ACD19E
RGB
172 209 158
PMS
2260 U
primer
HEX
F0F2EA
RGB
240 242 234
PMS
11-4202 TCX
xbox green
HEX
308D0D
RGB
48 141 13
PMS
363
lavender ice
HEX
DBD6EB
RGB
219 214 235
PMS
Pastel 9631
indigo
HEX
30148A
RGB
48 20 138
PMS
2746
bitter lemon
HEX
C6D914
RGB
198 217 20
PMS
389
black
HEX
000
RGB
0 0 0
PMS
433 2X

gradients

lavender ice
HEX
DBD6EB
RGB
219 214 235
PMS
Pastel 9631
light moss green
HEX
ACD19E
RGB
172 209 158
PMS
2260 U
mindaro
HEX
EBF590
RGB
235 245 144  
PMS
2295 U
bitter lemon
HEX
C6D914
RGB
198 217 20
PMS
389
xbox green
HEX
308D0D
RGB
48  141  13
PMS
363
lavender ice
HEX
DBD6EB
RGB
219  214  235
PMS
Pastel 9631
indigo
HEX
30148A
RGB
48  20  138
PMS
2746
xbox green
HEX
308D0D
RGB
48 141 13
PMS
363
bitter lemon
HEX
C6D914
RGB
198 217 20
PMS
389
primer
HEX
F0F2EA
RGB
240 242 234
PMS
11-4202 TCX
mindaro
HEX
EBF590
RGB
235 245 144
PMS
2295 U
lavender ice
HEX
DBD6EB
RGB
219 214 235
PMS
Pastel 9631
mindaro
HEX
EBF590
RGB
235 245 144
PMS
2295 U
bitter lemon
HEX
C6D914
RGB
198 217 20
PMS
389
light moss green
HEX
ACD19E
RGB
172 209 158
PMS
2260 U

Don'ts

Just like no one likes their hair being messed up–we don’t like our logo getting messed up either. Here are a few simple guidelines for making sure the 80.lv, logo isn’t stretched, skewed, or transformed beyond comprehension. 

Do not outline the logo

Do not rearrange the letters

Do not use multuple colors

Do not scale out of proportions

Do not drop shadow

Do not add inner shadow

Do not use gradients or effects

Do not feather the logo

Do not rotate

Do not use with other graphics

Do not place on a busy photo

Do not place on low contrast

Typography

Typography is a central design element in the 80.lv brand identity system. Our typeface is Euclid, and it provides an approachable and modern aesthetic to our brand's written communication.

primary font

Euclid Circular B

Euclid Circular B is our primary font. It is a geometric font from the Euclid superfamily by Swiss Type Foundry consisting of several styles and variations. Its clear geometrical shapes produce a balanced and thoughtful effect, which works great in all kinds of media, printed matters and on-screen experiences.

Euclid Circular B Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890  !@#$%^&*()

Euclid Circular B
Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890  !@#$%^&*()

primary font

Noticia Text

Noticia Text is a contemporary humanist slab serif typeface designed to be used for running text on digital newspapers. We use this fontface only as a text body.

Noticia Text
Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890  !@#$%^&*()

Noticia Text
Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890  !@#$%^&*()

Layout

We use a 12 column grid as a starting point for developing any design layout. 12 columns can produce various combinations and easy to use in all kinds of situations.

12 column grig 

We never align objects in the center. It is recommended to align the logo and other important elements to the side, as it produces a more dynamic and dramatic effect.

Bussiness cards

∙ minimum font size: 8pt
∙ use the 4 or 6 column grid
∙ don’t use low contrast typography
∙ don’t use all capitals
∙ use colored paper 

posters

∙ align icons and logo into a grid
∙ use color contrasts 

Icons

We have a flat vector illustration style that is simple and cute. When making a new illustration, distill each image to its most essential information. Less is more. Each illustration starts with simple geometric shapes: circles, squares, rectangles and lots of rounded corners.

Icons can be combined together and form a composition.
It is important to try to express a message with
a bit of humour, stay minimal and clear.

social media and web

Top 10 Games That We
Absolutely Love

And can't stop talking about

How to work in Substance Designer?

Explaning in 5 simple steps

Character Design Workshop

Manchester, 12. July

Knowledge is expirience
Knowledge is expirience
Knowledge is expirience

Imagery

Imagery is a crucial part of the branding. Never use low resolution images, keep composition central and balanced. Don’t place the text, logo or icon on a busy background and never use a bright or low contrast background. Use the gaussian blur on the background for small resolution banners.